Johnny's knowledgeable commercial sales team offers region-specific, year-round support to commercial customers.
Our territory representatives offer information, resources, and
assistance with:
|
Carmen Pepper |
Variety
Selection
Trend
Awareness
Regional
Expertise
We turned to our commercial sales team to offer their insight and expertise on the Blog. Our first commercial
sales team post comes from Johnny’s International Sales Representative, Anthony
Stevenson. Here’s a little background information on Anthony:
Anthony
joined Johnny's International Sales Department in 2007. Anthony holds a Masters
in Business Administration and is fluent in Spanish. He is the Territory Sales
Representative for all countries excluding the United
States and Canada. Anthony works to ensure his customers' success from
garden to market by staying up-to-date with gardening techniques, culinary
trends, and technical growing knowledge. Every spring he looks forward to
starting his own garden — something he has done nearly every year since
childhood.
Below,
Anthony speaks to the various uses of Peppers
throughout his sales territory:
A
seed is only the beginning. Tastes
evolve, preferences change, and vegetables can have “a moment.” In the fall, gardens are anticipated. In the winter, they get planned. In the spring, they are prepped and two, even
three seasons of enjoyable labor yield a harvest that brings pride and a sense
of accomplishment. But in the beginning,
all you have is the seed.
Johnny’s
has always been proud to supply our customers with seeds from our own
award-winning breeding program. My
favorite vegetable is the pepper,
and Johnny’s has bred many unique and delicious varieties.
Peppers are a very regional crop. For example, what is grown in the American
southwest and in northern Mexico is incredibly different from what is grown in
Southeast Asia. The good thing is that
both types are fantastic and their differences should be embraced.
Italian
corno di toro types like Carmen are
sweet and can be eaten right off the vine or lightly fried or
roasted. Anaheim chilies like Highlander are used in the wonderful
Mexican dish, Chiles Rellenos. Serranos
and Cayenne chilies like Red Flame bring
a tolerable amount of heat to a dish. But
peppers don’t have to be eaten fresh. A
dried Poblano is an Ancho. A dried
Jalapeno is a Chipotle. They can be
dried and then pulverized or they can be pickled.
Peppers are diverse; with a myriad of different uses.
Gardening
should be fun. Go out and get some pepper seeds and have fun with
them. You won’t be disappointed.
|
Highlander Pepper |
Otherwise, for general inquiries
about Johnny's Commercial Sales, email
service@johnnyseeds.com and we will get
back to you shortly.