Visit to MOSES Organic Farming Conference in LaCrosse, Wisconsin

By Andrew Mefferd, Johnny's Selected Seeds

DAY 2 — MOSES 2015 Conference

Johnny's at MOSES 2015

The next day I headed to the MOSES (Midwest Organic & Sustainable Education Services) Conference in La Crosse, Wisconsin. I had packed my plaid, since I'd heard that was the thing to wear to the MOSES conference. And, indeed, there was a lot of plaid being sported. Though it’s hard to say if there was more than any other gathering of farmers.

The first thing that really impressed me was the size of the conference. Organizers said there were more than 3500 attendees over the three days. Besides the sheer number of participants, I was impressed by their positive energy and enthusiasm. There were a lot of good ideas and sharing going on, both at the trade show and at the many workshops scheduled for the conference.

Upper Midwest Territory Sales Rep,
Ken Fine shares some of the finer points
of Johnny's pumpkins

My first stop was the Johnny’s booth, where our upper Midwest sales rep, Ken Fine was manning the booth and talking to customers. One of the best things about trade shows is the opportunity to spend time at the booth meeting our customers. I learn more about growing by talking to customers, and finding out what their challenges and questions are, than any other way.

Though of course there were many other, more formal ways to learn as well. MOSES had organized many educational workshops for growers both days of the conference, plus a pre-conference “Organic University” for those who really wanted to go in-depth.

Sandy Dietz, whom I had visited the day before, gave a good presentation along with her husband, Lonny, about how to transition out of off-farm jobs and into farming full time. They speak from experience, as they both have made the transition.

I also went to an excellent presentation by Adam Montri of Michigan State University, called “Are You Making Any Money in Your High Tunnel?” He pointed out how even though almost anything grows faster and bigger in a high tunnel, profitability is not assured. He presented some practical strategies farmers can use to track expenses and set prices to make sure they are profiting off their high-tunnel produce.

This was a great conference that I would consider attending again in the future. The food was great, and MOSES made every effort to source the food from local farms whenever possible. The other learning and networking opportunity was the huge tradeshow, which took up the entire floor of a basketball court and spilled out into the arena. I headed back to Maine exhausted and at the same time energized by the people I had met and all I learned, ready to put it to good use this coming season.

Sometimes a great conference is just what I need to get ready for another season.

Learn more...

• Visit our Commercial Sales hub to learn more, meet your territory sales representative, or view our upcoming tradeshow calendar »
  
  

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